What occurs to me in reading their book is that the new American approach to social control is so much more sophisticated and pervasive that it really deserves a new name. It isn't just propaganda any more, it's 'prop-agenda'. It's not so much the control of what we think, but the control of what we think about. When our governments want to sell us a course of action, they do it by making sure it's the only thing on the agenda, the only thing everyone's talking about. And they pre-load the ensuing discussion with highly selected images, devious and prejudicial language, dubious linkages, weak or false 'intelligence' and selected 'leaks'.