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Quote from Jim Kuypers,

“Framing is a process whereby communicators, consciously or unconsciously, act to construct a point of view that encourages the facts of a given situation to be interpreted by others in a particular manner.”  


Jim Kuypers (more quotes by Jim Kuypers or books by/about Jim Kuypers)

Assistant Professor of Communications, Virginia Tech


Propaganda, Media, Speech, Rhetoric, Communications


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