"There is an irreducible thing. It's called freedom. It is native to every individual. Sometimes it rears its head in the middle of the night, and the dreamer awakes. And he asks himself: what is my freedom for? And then he begins a voyage that no device can record, measure, or analyze. If he pursues it long enough, it takes him out of the labyrinth."
Bill Gates' stimulus-response empire vs. freedom, Mar 6, 2018