"One should not associate with controversy;
one should always reach for the highest ratings;
one should never forget that there is safety in numbers;
one should always remember that comedy, adventure, and
escapism provide the best atmosphere for selling."
Peter G. Peterson
(1926-) Chairman of the Council on Foreign Relations, Senior Chairman of the Blackstone Group, US Secretary of Commerce (1972-73)
as President of Bell & Howell on the standards of advertisers, New York Times, September 28, 1961