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Aprocrypha: "Let thy speech be short, comprehending much in a few words.'" Christopher Buckley: "The best advice on writing I've ever received was from William Zinsser: 'Be grateful for every word you can cut.'" Truman Capote: "I believe more in the scissors than I do in the pencil." Winston Churchill: "Broadly speaking, the short words are the best, and the old words when short are best of all." Samuel Taylor Coleridge: "Words in prose ought to express the intended meaning; if they attract attention to themselves, it is a fault; in the very best styles you read page after page without noticing the medium." Albert Einstein: "If you can't explain something simply, you don't understand it well." Albert Einstein: "Most of the fundamental ideas of science are essentially simple, and may, as a rule, be expressed in language comprehensible to everyone." Wilson Follett: "Whenever we can make 25 words do the work of 50, we halve the area in which looseness and disorganization can flourish" H.W. Fowler: "Any one who wishes to become a good writer should endeavour, before he allows himself to be tempted by the more showy qualities, to be direct, simple, brief, vigorous, and lucid." Anatole France: "The finest words in the world are only vain sounds if you can't understand them." Anatole France: "The best sentence? The shortest." Robert Heinlein: "The most important lesson in the writing trade is that any manuscript is improved if you cut away the fat." Hippocrates: "The chief virtue that language can have is clearness, and nothing detracts from it so much as the use of unfamiliar words. Samuel Johnson: "Do not accustom yourself to use big words for little matters." Samuel Johnson: "A man who uses a great many words to express his meaning is like a bad marksman who instead of aiming a single stone at an object takes up a handful and throws at it in hopes he may hit." Joseph Joubert: "Words, like glasses, obscure everything they do not make clear." James J. Kilpatrick: "... use familiar words--words that your readers will understand, and not words they will have to look up. No advice is more elementary, and no advice is more difficult to accept. When we feel an impulse to use a marvelously exotic word, let us lie down until the impulse goes away." C.S. Lewis: "Don't use words too big for the subject. Don't say 'infinitely' when you mean 'very'; otherwise you'll have no word left when you want to talk about something really infinite." Henry Wadsworth Longfellow: "Many a poem is marred by a superfluous word." W. Somerset Maugham: "The secret of play-writing can be given in two maxims: stick to the point, and, whenever you can, cut." George Orwell: "The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink." William Penn: "Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood." Alexander Pope: "Words are like leaves; and where they most abound, Much fruit of sense beneath is rarely found." Beatrix Potter: "The shorter and the plainer the better." Will Rogers: "I love words but I don't like strange ones. You don't understand them and they don't understand you. Old words is like old friends, you know 'em the minute you see 'em." William Safire: "It behooves us to avoid archaisms. Never use a long word when a diminutive one will do." William Shakespeare: "Men of few words are the best men." William Strunk: "A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts." Mark Twain: "I never write metropolis for seven cents when I can get the same price for city. I never write policeman when I can get the same money for cop." Mark Twain: "As to the adjective, when in doubt, strike it out." E.B. White: "Use the smallest word that does the job." William Zinsser: "Writing improves in direct ratio to the things we can keep out of it that shouldn't be there."

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