"In almost every act of our lives, whether in the sphere of politics or business or in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind."
Edward L. Bernays
(1891-1995) Austrian-American pioneer in the field of public relations and propaganda, "the father of public relations," nephew of Sigmund Freud
in his book “Propaganda” (1928)